Liza Vasilchuk Nail Academy Website

Liza Vasilchuk teaches manicure, acrylic and the business of being a nail artist. We designed and developed her academy on WordPress, in Hebrew and English, with Tutor LMS for the courses and WooCommerce for the shop. All of her courses are uploaded, so anyone can now sign up and learn online at nailscool.com.

Liza's students need two things at once: technique, and a way to earn a living from it. The site had to sell three courses and two digital tools, tell the personal story that gives her method its authority, work in Hebrew right to left as well as in English, and take a buyer straight into the lessons once they pay.

A dark, high-contrast academy with magenta for every action and a display serif, The Seasons, for the headlines, so the brand feels like a studio rather than a marketplace. The home page opens on "The New Standard in Nail Mastery" with a featured course, then the educational pillars, the tools of the trade and a closing call to the academy. Each course page says who the training is for, lists the curriculum module by module and introduces the instructor; each digital tool gets a product page with what is included and why you need it. Tutor LMS runs the courses and the student dashboard, and WooCommerce runs the shop.

• A home page that opens on "The New Standard in Nail Mastery", with a featured course, the educational pillars and the tools of the trade.
• An about page that tells Liza's story as a timeline, from her first year to today.
• An academy page with all three courses (Nail Boss, Acrylic 2025 and Geometric Nails), each with its price and length.
• Course pages that say who the training is for, list the curriculum module by module, and introduce the instructor.
• The Method: the philosophy, four core principles and what a student will master.
• A professional shop of digital tools, the Pricing Calculator and the Story Ideas Booklet, each with its own product page.
• Every course uploaded to Tutor LMS with a student dashboard, and the shop on WooCommerce.
• The whole site in Hebrew, right to left, and in English.