A one-page website for Jeep Aruba, the Jeep rental brand run by Aventurova in Oranjestad: two 4x4s, the island they open up, and a booking form, in one scroll.
UI/UX Design · Website Design · WordPress Development
1Page, from the first look to the booking form
2Jeep models side by side, each with its own book button
3Promises: quick booking, a fleet you can trust, no surprises
6Things a Jeep unlocks, listed plainly
01
A Jeep rental site that sells the island first.
Jeep Aruba rents Jeep Wranglers and Jeep Gladiators to visitors in Aruba. It is run by Aventurova, whose booking platform we also built, from Ponton 49 in Oranjestad. We designed the site as one long page, and it is live at jeeparuba.nl.
02
Visitors want the trails, not the car.
Visitors who rent a Jeep are not buying transport. They want Arikok National Park, the Natural Pool and the beaches a normal car cannot reach. The site had to sell that, make the choice between two Jeeps quick, and get a visitor from the first look to a booking request without a menu to dig through.
03
One page, in the order a visitor decides.
One page, in the order a visitor decides. The hero names the experience and puts Book Now and Contact Us side by side. Two tiles say where a Jeep takes you, then the two Jeeps sit next to each other with their features and a book button each. A gallery, three promises, a plain list of what a Jeep unlocks and customer reviews follow, and the page ends on the contact details and a booking form. An orange-to-amber gradient marks every call to action, so the next step is always the brightest thing on screen.
04
One page, top to footer.
Open it to scroll it at full size.
A hero that names the experience, Arikok National Park included, with Book Now and Contact Us side by side.
Two feature tiles: explore Aruba your way, and off-road like a pro.
The Jeep Wrangler and the Jeep Gladiator side by side, each with four features, a rate and its own book button.
A photo gallery of the Jeeps on the island's trails and beaches.
Three promises: quick and easy booking, a fleet you can trust, great value with no surprises.
A plain list of what a Jeep unlocks, from hidden beaches to the Natural Pool.
Customer reviews, then the contact details and a booking form that asks for the rental type.
A full-width booking band before the footer, so the page ends on the next step.
Home7,177 px
05
The palette and the type.
Orange#FF6608Start of the call-to-action gradient
Amber#FDBA08End of the gradient and highlighted words
Slate#2A3241Headings and dark text
Charcoal#1B1B1BFooter and the dark feature tile
Aa
Experience the ultimate Jeep adventure in Aruba.
PoppinsHeadings and buttons · 600 to 700
Aa
Renting a Jeep in Aruba is the best way to explore places most tourists never reach.
RalewayBody text · 400
06
Live at jeeparuba.nl.
Jeep Aruba has a live one-page site at jeeparuba.nl that takes a visitor from the island to the Jeep to a booking request in one scroll.