Lune Minerals Amazon Brand Store

Lune Minerals makes electrolyte drink mix sticks: 500 mg sodium, 50 mg magnesium and 200 mg potassium, sweetened with monk fruit and allulose, with no stevia and no sucralose. We designed its Amazon Brand Store, the home page and one page for each of the four flavors, and the store is live on Amazon.

Electrolyte mixes on Amazon look alike: loud packs, big numbers, the same claims. Lune is quieter and sells on taste and ritual as much as on minerals, and an Amazon store gives a brand only Amazon's own frame to say that in. The store had to make four flavors easy to tell apart, keep the mineral facts in plain view, and show how Lune differs from a typical mix without shouting.

We gave every flavor a name and a time of day: The Garden (cucumber, lime and mint), The Hour (white peach and jasmine), The Window (yuzu basil and honeydew) and The Pause (strawberry, kiwi and lemongrass). Each keeps its own color from the stick pack to its store page, so a shopper can find a flavor by color alone. The home page opens on "A pause, in a glass." with the four mineral numbers under it, lines the flavors up across the day, compares Lune with a typical electrolyte mix figure by figure, and closes on the brand story.

• A store home page that opens on "A pause, in a glass." with sodium, magnesium, potassium and stevia stated as four plain numbers.
• Four flavors as four moments, each with a name, a time of day and its own color.
• A lineup that places each flavor across the day, from 7:00 AM to 7:00 PM.
• A side-by-side with a typical electrolyte mix: sugar, calories, electrolytes, sweetener and ingredients.
• A sampler panel for the whole ritual: four flavors in 28 sticks.
• A page for each flavor: the flavor up front, a note from the founders, the four ingredients that matter, and how to drink it.