A four-page website for Chiro360, a chiropractic clinic in Southfield, Michigan. Every page answers a new patient's first questions and ends at one phone number.
UI/UX Design · Website Design · WordPress Development
4Pages: home, about, services and contact
8Layouts, every page at desktop and phone width
8Treatments, each with who it is best for
7Patient questions answered before the call
4Steps that walk a new patient through the first visit
01
A clinic website built around one phone number.
Chiro360 is Dr. Keith Gober's chiropractic clinic in Southfield, Michigan. It treats personal injury, sports injuries, and back and neck pain, and offers Class IV laser and shockwave therapy. We designed the site in Figma, four pages at desktop and phone width, and it is live at chiro360mi.com.
02
Patients arrive in pain, not ready to read.
People look for a chiropractor after an accident or an injury, often in pain and unsure what their insurance covers. A clinic site that reads like a brochure loses them. This one had to explain eight treatments in plain words, say who each is for, answer the insurance and referral questions before they are asked, and keep the clinic's number one tap away on every screen.
03
Every page ends at the call.
We designed the site around the call. The phone number sits in the header of every page, and every page closes on the same panel: Dr. Gober and a call button. The services page leads with personal injury, the clinic's core specialty, then gives each treatment a card with what it treats and who it is best for. The contact page answers what people ask before they ring: referrals, insurance, what to bring, accident care, athletes, laser and shockwave, and safety. A teal-to-sky palette and soft line illustrations keep a medical subject calm rather than clinical.
04
4 pages, top to footer.
Open a page to scroll it at full size, on desktop or on a phone.
Home5,119 px
About4,100 px
Services5,834 px
Contact4,734 px
05
Four pages, each with one job.
A home page hero with two actions, call the clinic or explore the services, above a moving strip of the clinic's specialties.
Four specialties up front: personal injury, sports and performance, back and neck pain, laser and shockwave.
A services page with eight treatment cards. Each names what it treats, who it is best for, and carries its own call button.
The first visit in four steps (we talk, we assess, we plan, we start), so a new patient knows what happens before arriving.
An about page that introduces Dr. Keith Gober, D.C., the clinic's 360° approach in four principles, and the Southfield clinic itself.
A contact page with phone, fax, email, address and hours as cards, a message form, a map, insurance and payment options, and seven answered questions.
Patient stories and short reviews on the services page, under the treatments they speak to.
Every page designed at desktop width (1440) and phone width (430).
06
The palette and the type.
Teal#28BBC3Primary: buttons, links, highlighted words
Sky#6CCFF5Start of the teal button and panel gradients
Deep blue#184EA3Icons, step numbers, second accent
Navy#050B20Footer and the reviews band
Ink#212526Headings and body text
Mist#ECF6FDLight ground behind sections
Aa
Stand tall. Move free.
Nunito SansHeadings · 800
Aa
Chiropractic care in Southfield, Michigan, built around you from every angle.
MontserratBody text and interface · 400 to 700
07
Live at chiro360mi.com.
Chiro360 has a live website at chiro360mi.com that explains each treatment, answers the first questions a patient asks, and puts the clinic's phone number on every screen.